Sing China

Broadcast Identity Package Design & Animation

Long time friend and set designer extraordinaire Anton Goss of Consortium brought us in to design the identity and re-brand of China's #1 rated TV show. working through interpreters and several trips to China we crafted a look that worked in perfect harmony with the set and gave the show the energetic scale and gravitas it deserved.

Production Client: Shanghai Canxing Culture Communication Co., Ltd.

Client: Zhejiang Television

Concept Boards