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A Multi-platform Creative Studio

Sing China!

Identity Package Design

Farmer Brown was tasked with creating a new identity for China's number one talent show. After several trips to China and many hour working with our client via an interpreter, we're very proud of the results. Working with an international client can be a challenge not only communication wise but also culturally, yet ultimately it pushed us in new directions and was an awesome learning experience. It was an honor to work on the highest rated show in China. The viewership numbers were staggering!